[Type]: Creator Launch
[Client]: Northwind
Management
Content & Deals
Visit channel
The brief was to launch a lifestyle creator full-time — a considered rollout with steady content, a small first deal and a clear voice from day one.
The creator is based in Lisbon and is rolling the launch out across Porto, Braga and Coimbra over the next two years.
We built a small, opinionated plan: a weekly cadence, one platform to start, a considered tone and a set of guardrails the creator could actually keep using year after year.
The channel sits alongside the brand deals as a quiet index of work — films, notes and short pieces, without the usual noise.
